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About Sunbird Images®

We create easy-to-use premium reference apps, e-books as well as educating films explaining complicated things in an entertaining way. Guided by our passion and enthusiasm for nature we provide an outstanding experience to empower everyone to appreciate the natural environment.

Business story

During their biology studies Peter Mullen and Georg Pohland started to combine scientific practices, generally understandable biology related information as well as entertainment to create a new way of publicly disseminating knowledge. Innovation and information, the integration of natural scientific know-how as well as the deployment of special video- and photo-techniques formed the basis of a new concept which merged the fascination for and the aesthetics of nature with the demands of sophisticated entertainment. To fulfill this mission Sunbird Images was established in the year 2000. With the help of a grant of the PFAU Initiative of the State of NRW in Germany, Sunbird Images grew constantly to build up a worldwide online photo agency for wildlife photographers. Moreover, Peter and Georg developed photography and videography techniques for visualizing ultraviolet traits in nature and produced various educational films for museums and other scientific institutions. Increased efforts in the television industry resulted in assignments for ARTE, ARD, RTL, and National Geographic, including consulting and conduction of UV-filming and leading an expedition to Panama.

In 2010, Sunbird Images entered into the mobile application (apps) market. In the same year, in cooperation with the Enterprise Europe Network, a long term collaboration with Isoperla Ltd was initiated. Thus, features such as automatic bird song recognition and automatic plant recognition were added, both designed by Isoperla Ltd. Along with the roll-out of the Sunbird Images Professional App series, contracts of collaboration with international publishers have been concluded to provide the most comprehensive digital nature guides. 2014 saw the kick-off for a new film production in collaboration with Prof. Dr. Jeremy Tausch, including another expedition to Panama. This current year has so far been marked by the friendly acquisition of the assets of the Isoperla Ltd to fully integrate them into the Sunbird Images portfolio.

Today, Sunbird Images represents more than 200 photographers and markets more than 90 Apps for iOS and Android OS devices as well as a set of sophisticated multimedia pet and nature e-books. With partners and contributors from all around the globe we constantly work on completing our portfolio of digital nature and wildlife guides.

Areas of business

Our areas of business encompass applications for mobile devices (> 90 apps), e-books, film production and an agency for wildlife photography. We cover all kinds of Biotainment topics and cater to a global audience. Our customer base includes wildlife enthusiasts, families, scientists, nature professionals, teachers, students and pupils as well as publishers and broadcasting corporations.


Dr. Georg Pohland – Managing Partner

Georg is founding partner of Sunbird Images. After a commercial training, he studied biology in Duesseldorf and completed his PhD in evolutionary biology in Bonn, Germany. After several years of freelance activities as a scientific consultant, marketing- and PR consultant, and project leader of a biotech start-up he is now in charge of business planning and film production. Georg is Sunbird's expert for snake handling and a passionate cook.

Dr. Peter Mullen – Managing Partner

Peter is founding partner of Sunbird Images. He studied biology in Duesseldorf and worked on avian plumage coloration in the UV at the A. Koenig research museum in Bonn. As an author of scientific books he is a well-known expert in the area of pharmacologically active plants, animals and fungi. For two years, he worked for the strategic consulting company Alcimed in Paris as a business developer in the Life-science industry. Peter is your contact person in the areas of app development and business development.

Dr. Kirsten Mullen, MBA – Strategy and Marketing

Kirsten studied economic sciences in Germany and Spain and completed an MBA in Great Britain and USA. Following her studies she received a PhD on the analysis of strategic behavior of energy companies in the changing energy market. After working in the energy industry for several years Kirsten is now responsible for strategic and marketing activities and the eBook branch of Sunbird Images. She enjoys running and swimming, loves Yoga and being outdoor in nature - by now she is able to identify the most common bird species in Germany by appearance and/ or their songs and calls.

Paul Litzbarski – Software Developer

Paul is the chief developer of the team. He started studying computer sciences at Rheinisch-Westfälische Technische Hochschule Aachen (RWTH Aachen University) before relocating to Hamburg to study computer engineering at the Hochschule für Angewandte Wissenschaften (HAW) Hamburg (University of Applied Sciences Hamburg) and work as a student trainee for Adobe Systems Engineering GmbH. His leisure time he also spends programming, for instance on demoscene weekends where participants create multimedia-based art, or he plays the piano or bass in a band. He wishes for a future without petrol and diesel cars on the streets, and wants to live on a farm with lots of sheep and llamas – providing, of course, that the internet connection there is sufficient.

Guido Holzmann – Media Designer

Guido is a trained digital media designer. At Sunbird Images he is responsible for the design and organisation of different media. This includes the handling of image and sound data as well as the editing of film shots. Initially he worked as a freelancer for Sunbird before he became a salaried media designer as part of Sunbird’s core team at the beginning of this year. He lives out his creativity in different media also in his leisure time – he has been playing the guitar in different bands for 30 years, composes and produces electronic music. Furthermore, Guido is socially very committed. In 2004, for example, he went to South Africa to work on a farm and take care of socially disadvantaged children within a special project there.

Dr. Jeremy Tausch – Film & Research

Jeremy is part of Sunbird Image’s film production and research team. He studied biology at the City University of New York (CUNY) and completed his PhD on Evolutionary Primatology at CUNY and at the Senckenberg Institute in Frankfurt. He currently is a Visiting Assistant Professor for Biology at Pratt’s Math and Science Department in New York. His passion is the conservation of the natural environment and being outdoors whenever and wherever he can. During a trip to Kenya he was afflicted with malaria, an experience he would not like to make again.